You’re ready to improve your website, possibly even undergo a complete redesign. How in the world do you go about choosing the right web design company for the job?
If you’ve ever been tasked with the coordination of a website redesign for your company, you are likely fully aware of how overwhelming the process can be. Putting your trust in the wrong web design company can do more damage than good-wasting your time and money, and even tarnishing your company’s reputation.
Whereas working with the right company can make the process much less of a headache, and leave you with end results that will leave you smiling. So, how do you decipher a good web design company from a bad one?
Here are some helpful tips:
Word-of-Mouth Advertising — It’s the most powerful, and usually the most accurate form of advertising. wordpress website laten maken den haag A positive recommendation from a trusted friend or contact can be extremely beneficial. Take a look at other websites that you particularly like, contact them and ask if they would recommend using the web design company they used. Also, many web design companies will feature a portfolio (or at least they should). You can easily find out clients they’ve worked with, and one option is to contact them to see if they were satisfied with their experience.
Are They More than Just a Design Company? – A successful, effective website needs to be more than just a pretty face. Of course the look-and-feel of your website is important in making a good first impression but there is more to it than that.
Website programming and website design are two different tasks altogether. Just company could be great at website design, does not mean they are good at programming, or vice versa. The ideal or best web development companies will have both programmers and designers working on every project.
A good website design company should also have knowledge about how to market your new website online. A website can only be effective if people find it. Proper search engine optimization is vital to the success of your website. A good web design company should also embrace concepts that will help convert site visitors to leads and sales, as well as help you retain customer. They should be able to explain how to leverage new technologies like social media and advise you online marketing tools such as email marketing.
Do they solve problems, or simply offer services? — An outstanding web design company is more than the services it provides. If they spend the entire conversation telling you all the wonderful services they provide, rather than listening to you to fully assess your needs and goals, that should send up a red flag. A quality web team should spend ample time in the early stages to learn as much as they can about your business, your targeted audience, your competition, and fully understand (and help you understand) what exactly you hope to accomplish with your website.
Once this initial “discovery phase” has taken place, they should then formulate a plan utilizing the appropriate services that will give you the best opportunity to achieve those goals.
Detailed Proposal/Contract — Everything should be put down in writing. Before you agree to or sign anything, take the time to thoroughly read it (and all of the fine print). Make sure you understand everything. If you don’t…be sure to have it explained to you. If the company’s representative is hesitant or overly vague about answering those questions, or makes you feel like you are being bothersome, that is likely a signal you’re dealing with the wrong company.
Service and Support — Getting the support and service that you need from your web developer is very important, because outstanding websites are every truly finished. Rather, it needs to constantly evolve, improve, and adapt to the ever-changing needs and demands of your clients.